Missed call and lost lead cost calculator
Every call that rings out and every form nobody answers is a customer who might have said yes. Put in your own numbers to see what that adds up to in a month and in a year.
Revenue lost per year
$17,280.00
- Missed enquiries per month
- 12
- Customers lost per month
- 3.6
- Revenue lost per month
- $1,440.00
- Customers lost per year
- 43.2
Assumes missed enquiries would have bought at the same rate as the ones you answered. Lower the rate if you think they were less likely to buy.
Watch how it works
See what missed calls and slow replies cost you each month and each year.
1:15 · narrated, with on-screen captions
How it's calculated
Missed enquiries = enquiries per month × % missed
Customers lost = missed enquiries × % that become customers
Revenue lost per month = customers lost × average value
Revenue lost per year = revenue lost per month × 12
With the example numbers: 15% of 80 enquiries is 12 missed a month. If 30% of them would have bought, that is 3.6 customers, and at $400 each, $1,440 a month or $17,280 a year.
Where missed leads come from
Most are not ignored on purpose. The phone rings while you are on a job, a form lands in an inbox nobody checks over the weekend, a message arrives on an app you only open once a day, or a voicemail is returned the next afternoon, after the caller has booked someone else.
To find your own miss rate, take one month of your call log and inbox and count the enquiries that were never answered, or were answered after the person had already decided.
How to miss fewer
Reply fast, even if it is only to say you got it
The researchers behind Harvard Business Review's 2011 article The Short Life of Online Sales Leads found that most companies were not responding to online enquiries nearly fast enough. An automatic reply with a link to book a time keeps the enquiry warm until you can call.
Keep every channel in one place
Enquiries get lost between apps. One inbox for forms, chat and email, with each enquiry filed on a contact, means nothing depends on remembering which app it came in on.
Let people book without calling
A booking link on your website and in your replies lets people choose a time on their own, at any hour, instead of waiting for you to call back.
Common questions
How do I calculate the cost of missed calls?
Multiply the number of missed calls by the share of callers who would normally become customers, then by the average value of a customer. For example, 12 missed calls × 30% × $400 = $1,440 a month.
Which calls should I count as missed?
Count calls from potential customers who did not reach you and were not called back in time. Leave out spam and existing customers calling about work you are already doing.
What counts as answering too late?
If the person had already booked someone else, or no longer replied, by the time you got back to them, count that enquiry as missed.
Should I use the first sale or lifetime value?
The first sale gives a cautious figure. Customer lifetime value shows the full cost, because a lost customer also takes their repeat business with them.
Does Fynl answer phone calls?
No. Fynl does not answer calls or send text messages yet. It catches web forms, website chat and Gmail in one inbox, and its booking page lets people pick a time without calling.
Is anything I enter sent or saved?
Nothing is sent anywhere; the math runs in your browser. Your last numbers are kept in this browser so they are there next time, and Reset clears them.
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