01
CRM & pipeline
Contacts, tags, smart lists and a drag-and-drop pipeline. Every website form lands here as a lead.
The all-in-one CRM for small businesses
One portal to run your whole business
Leads, calendar, quotes, contracts, invoices, your Gmail inbox, websites and automations — in one place, for one monthly price. A simpler GoHighLevel alternative built for owners, not agencies. The AI runs on your own Claude or ChatGPT API key, so you never pay us a markup on it.
No setup fee. We move your contacts over for you.
New lead · Maya R.
Invoice paid · $1,250
Consult booked · Tue 11am
Real portal, made-up demo data.
You're paying for six apps
that don't talk to each otherFynl puts them in one portal
CRM
Calendar
Invoices
Email
Website
Automations
Fynl.io
Everything in one place
One customer, six tools, nothing re-typed
02
Calendar & booking
A booking page that only offers your real free times, with confirmation emails to both of you.
03
Quotes, contracts & invoices
Send a proposal they accept online, a contract they sign, and an invoice that chases itself until it's paid.
04
Your inbox, inside
Connect Gmail and read, search and answer email without leaving the portal. The AI drafts replies for you to check.
Harbor Dental — Re: photo day
Maya R. — Kitchen remodel quote?
Jordan — Saturday works!
AI draftHi Maya — happy to quote that. Could you send two photos of the space?
05
Websites & forms
Describe your business in a sentence and the builder writes the site. Edit anything by clicking on it.
06
Automations
Follow-ups, reminders and holiday greetings that run on their own — like GoHighLevel workflows, only simpler.
0tools in one login
$0a month to start
$0setup fee
0place for every lead
Before and after
From six tabs to one screen
Drag the line to compare.
After: one Fynl portal
One inbox
Every email and reply, filed on the right customer
Email from Gmail sits next to the customer's leads, bookings and invoices, so whoever answers sees the whole story.
- Connect Gmail in two minutes — no scary permission screens.
- Ask the built-in AI to draft replies; you read them and press Send.
- Instagram and Facebook messages in the same inbox — coming soon, waiting on Meta's approval.
Hi! Are you free the first weekend of May?Customer · 9:41
We are — want me to hold Saturday the 2nd for you?You · 9:44
Yes please 🙌Customer · 9:45
✓ Saturday May 2 held · added to calendar
Simple pricing
One price — No surprises
Monthly. No setup fee, and we move your contacts over from GoHighLevel or a spreadsheet for you. Bring your own Claude or ChatGPT API key and the AI tools work at cost.
Starter
$0/month
Everything to win and serve customers.
- Contacts, leads & pipeline
- Calendar & booking page
- Gmail inbox
- Quotes, contracts & invoices
- Websites, forms & products
- Reviews, trigger links & snippets
Most complete
Agency
$0/month
Everything in Starter, plus the growth tools — and run as many businesses as you like.
- Unlimited sub-accounts, one login
- Snapshots to set up a new client in minutes
- White-label reselling & your own pricing
- Automations & workflows
- Email blasts & outreach
- Social planner, ads & analytics
- Courses, expenses, ledger & reports
- Team logins with per-tool permissions
About the AI: the AI features need a Claude or ChatGPT API key — not a Claude or ChatGPT subscription. Subscriptions such as Claude Pro or ChatGPT Plus only work inside their own apps. You create an API key on the company’s developer site, pay that company only for what you use, and can set a monthly limit there; Claude Max plans include monthly API credits you can use for it. Fynl adds nothing on top. How that works.
A team of AI agents on top: Agents Office is an add-on to either plan, $19.99 a month or $200 a year. See the ready-made teams for your kind of business.
Just need a form? Build one free — templates, logic, file upload and signatures, no card.
GoHighLevel alternative
The tools you use, without the agency overhead
GoHighLevel is built for agencies reselling to clients. Fynl is built for the business itself.
| Fynl.io | GoHighLevel | |
|---|---|---|
| Entry price | $49/month per business | $97/month Starter (agency plan) |
| AI assistant | Included — runs on your own Claude or ChatGPT API key | AI Employee add-on, $97/month per sub-account |
| Moving in | We import your contacts and pipeline for you | Import them yourself |
| Text messaging | Not yet | Yes |
Free tools
Free tools for the jobs in between
Invoices, QR codes, review links, a booking page and more — free, and most need no sign-up. When you want the same jobs to run on their own, that is the portal.
Free invoice generator
Make an invoice with tax, discounts and your logo, and download the PDF. No sign-up.
Use free — Free invoice generatorFree booking page
Your services, hours and questions on one booking link. 50 bookings a month free.
Use free — Free booking pageGoogle review link generator
Your direct “write a review” link, a QR code and a printable review card PDF.
Use free — Google review link generatorFree QR code generator
Links, Wi-Fi, contact cards, email and more, with your logo. PNG and SVG, never expires.
Use free — Free QR code generatorFree form builder
Forms with logic, file upload and signatures. 3 forms and 100 answers a month free.
Use free — Free form builderMissed call and lost lead cost calculator
What unanswered calls, forms and messages cost you a month and a year.
Use free — Missed call and lost lead cost calculator
AI agents
A ready-made team of AI agents for your kind of business
Pick yours and a whole team is set up in one click. They draft the replies, follow-ups, reminders and posts, and leave every one as a draft for you to approve.
Photographers and videographers
Reply to every inquiry within hours, keep clients on track from booking to delivery, and turn finished work into reviews and referrals.
See the team for photographers and videographersWedding and event planners
Answer every inquiry fast, keep each event on schedule, and grow through venues and vendors who recommend you.
See the team for wedding and event plannersReal estate agents
Be the first to answer every buyer and seller, follow up after showings, and stay in touch long after closing.
See the team for real estate agentsSalons, barbershops and spas
Fill your chairs: answer booking questions fast, bring clients back on time, and fill quiet days.
See the team for salons, barbershops and spasPlumbers, HVAC and home services
Win the job by answering first, follow up on every quote, and get repeat work from past customers.
See the team for plumbers, HVAC and home servicesCoaches and consultants
Turn inquiries into discovery calls, prepare for every call, and keep your name in front of the right people.
See the team for coaches and consultantsQuestions
Before you switch
Can I move my contacts over from GoHighLevel?
Yes. The portal imports a GoHighLevel sub-account's contacts, tags, custom fields and pipeline opportunities. You create a key in GoHighLevel, paste it once, and the import runs by itself.
Does the AI cost extra?
No Fynl charge. The AI features need your own Claude or ChatGPT API key: you add it once in settings and pay that company directly for what you use, with a monthly spending limit you set on their site. Everything else in the portal works without a key.
Can I use my ChatGPT Plus or Claude subscription?
No — a chat subscription is not an API key. Claude Pro, Claude Max, ChatGPT Plus and similar plans can't be connected to Fynl. You need an API key from the company's developer site, console.anthropic.com for Claude or platform.openai.com for ChatGPT, where you add credit and pay per use. If you pay for Claude Max, it includes monthly API credits ($100 a month on Max 5x, $200 on Max 20x): link them in Claude's billing settings and your key uses them.
Can I text my customers from the portal?
Not yet. Email, Gmail and the website chat are built in today; text messaging is not.
Is my business data kept separate?
Yes. Every business has its own space in the portal, and one business can never see another's contacts, messages or invoices.
How do I get started?
Pick a plan and fill in the short form. We set up your portal, bring over your contacts, and send you your login.
Bring everything under one roof
Tell us about your business and we'll set up your portal and move your contacts over.
Get started